Google signals is an option in the admin panel of GA4 under data collection, but what does it actually do and what should you consider before getting started?
Google Signals is a feature in Google Analytics that allows users to track and analyse cross-device and cross-platform user engagement. It enables users to understand how their customers interact with their website and marketing campaigns across different devices and platforms, such as desktop, mobile, and tablet. This feature allows users to see a more complete picture of their customer's behaviour and make better-informed decisions about their marketing strategies.
Before enabling Google Signals in GA4, you should consider the following:
Privacy: Google Signals uses data from signed-in users to improve ad targeting. You should review and comply with Google's data policy and user consent requirements.
Data collection: Enabling Google Signals will increase the amount of data collected by Google Analytics, which may affect your data processing and storage needs.
Data accuracy: Google Signals uses data from multiple sources, which may result in a higher level of data accuracy. However, it's important to note that this data is based on user behaviour and may not be 100% accurate.
Additional setup: Enabling Google Signals may require additional setup and configuration in GA4, including linking your GA4 property to your Google Ads account.
Data processing: Google Signals data is processed by Google, which may affect your data processing and data sharing agreements.
It's important to review these considerations before enabling Google Signals in GA4 to ensure that it aligns with your organisation's data privacy and compliance policies.