GA4 | Google Search Console

How & why you should link your Google Analytics 4 account to Google Search Console

Google Search Console

What is Google Search Console?

Google Search Console allows webmasters to check indexing status, search queries, crawling errors and optimise visibility of their websites. It helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.

What are the benefits of linking Google Search Console?

Linking Google Search Console allows you to view your consoles data within your GA4 property. You are then able to determine what users saw in their Google Search results before they clicked through to your website.

"How is this useful?"

You can decide to use this data to optimise your website and content based on popular search results and identify new opportunities to prioritise existing data on your website to drive more traffic to your site.

"How can I use this in practice?"

You can view your landing page reports or keywords reports to identify the pages/keywords that have high click through rates (CTR) on search results pages but have poor average ranking positions.

Then you can optimise and your search queries and rankings to improve ranking positions to drive more traffic to you site.

How to link Google Search Console to Google Analytics 4?

Google Search Console + GA4 Integration Guide:

1. In Admin section, click 'Search Console links' within Product Links

2. Click on 'Link'

3. If you are a verified owner of a Google Search Console property, in the row for Link to Search Console properties I manage, click 'Choose accounts', then select the account you want to link your property

4. Click on 'Next'

5. Click 'Confirm'

6. Select the data stream for your website

7. Click 'Next', review and submit your changes

When you successfully make the connection, the reports will be unpublished. The reports can be found within the Library section as a collection. For it to be available in the reporting navigation you will need to publish the collection.

Search Console keeps data for the last 16 months. As a result, reports in Analytics also include a maximum of 16 months of data.

Search Console data will be available in Search Console and in Analytics 48 hours after it is collected by Search Console.

Google: https://support.google.com/analytics/answer/10737381?hl=en