GA4 + DV360 Integration
As Google continues to roll out updates to the platform, a new integration with GA4 and DV360 (Display & Video 360) has been announced. This integration allows the GA4 property to link with up to 200 advertises in the DV360 platform.
Even better news, it is available for both free and premium users!
DV360 Integration Benefits
Advertisers appear as a traffic source in your Analytics cross-channel reports.
Export conversions to DV360 to adjust custom bidding.
Export audiences to DV360 for audience targeting.
Campaign and cost data is populated into GA4.
Activation
The update to Google Analytic's data collection model means data can be leveraged at hit level and used to build highly specific audiences for targeting, remarketing, re-engagement campaigns and marketing activation.
Don't underestimate the power of Audiences!
DV360 + GA4 Integration Guide:
In Admin section, click 'Display & Video 360 links'
Click on Link
Select 'Choose advertisers' and select the advertiser(s) that you wish to link
Click on 'Next'
Choose you configuration settings using the toggle options and click 'Next' if you agree
Review and 'Submit'
Once complete, you should be able to see your advertising links in the Display & Video 360 links section.
