POWERED BY DIGITAL ANALYTICS
Digital Marketing Agency
OktoAnalytics are a close group of web analytics experts with a combined +35years of multi industry experience. Experienced in GA4 (360) implementation and migrations of eCommerce websites across varying industries. We have a wealth of knowledge surrounding tag management, media activation, campaign and data analysis and visualisation techniques for data storytelling.
Who We Are
OktoAnalytics formed in 2018 by Nathan Millington and has gathered digital experts (and friends) specialising in Google products to work together with clients towards a common goal of ensuring smooth marketing practices and value efficiency within digital and analytics setups.
At our consultancy, we specialise in utilising the latest technologies to optimise your digital marketing strategy. We are experts in Google Analytics 4, Google Tag Manager, building out reporting requirements and data layer implementation. Our team of experienced professionals will work with you to fully understand your business goals and provide tailored solutions to help you achieve them. Whether you're looking to increase conversions, track website performance, or gain a deeper understanding of your customer behaviour, we have the tools and expertise to help you succeed
Although we have experience with a range of tech stack, why do we recommend Google products?
Google offers the full 360º package of analytics, development, reporting, advertisement and testing capabilities. Most of which are easy to understand and are available for free! That's great value for any business.
Services
All of our services are specifically tailored to meet the specific needs, requirements and goals of each of our clients.
Analytics
Google Analytics is a free website analytics service that gives you insights into how users find and interact with your website. You can track campaign performance, create key conversion events and monitor return on investment (“ROI”) of your online marketing. If you haven't already, get set up with Google Analytics 4 as soon as possible.
Tag Management
Google Tag Manager is a tag management system that allows you to create and monitor tags in the most efficient method possible. Track custom events, collect additional data, implement software and solutions all with eliminating the burden on your development team.
Data Visualisation
Looker Studio (formally Google Data Studio) gives you the creative ability to visualise your data so that teams can monitor the performance of the metrics that truly matter to the business. Interact with the data and schedule email snapshots to transform your raw data collection into easily digestible and actionable dashboards.
Support
Perhaps you need a freelancer to jump in and help out when needed?
We can supply dedicated expert consultants that can assist with technical queries, implementations or fixes.
CRO - Testing
Conversion rate optimisation aims to increase the percentage of users to perform a desired action. Usually through customer experience, why not test your hypothesis of improving your web page performance, key journey and actions or sign-up forms and simply pass the data back into your analytics.
Knowledge Base
With an abundance of hands on experience we are here to work with you to reach your goals, up-skill in new tools like GA4 and improve out-dated practices / methods of working and optimize time efficiency to focus on the things that really matter.
Clients
